Consumer Behavior
Marketing Email Open Share By Industry, Q2 2015 [TABLE]
Overall, 48% of all marketing emails sent by Experian clients were opened on the desktop,
Read MoreCommunication Devices Used By LGBT By Generation, May 2015 [TABLE]
Age has a significant effect on how LGBT internet users behave when it comes to communication channels and devices, both digital and traditional.
Read MoreHow People Respond To Positive Online Reviews Of Local Businesses, July 2015 [CHART]
Typically, positive online reviews motivate US internet users to visit the business’ website, rather than the business itself—which was the No. 2 response.
Read MoreOnline Customer Reviews' Effect On Local Businesses, 2010-2015 [CHART]
Positive online customer reviews appear to be having a bigger effect than in the past.
Read MoreCreating Shareable Content [INFOGRAPHIC]
This infographic from Insights In Marketing illustrates 7 steps for creating trustworthy, shareable content.
Read MoreB2B Decision-Makers' Most Influential Information Sources, March 2015 [CHART]
B2B decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms.
Read MoreB2B Decision-Makers' Most-Trusted Sources Of Information For Purchases, March 2015 [CHART]
B2B decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms.
Read MoreTop Benefits Of Personalized Content, June 2015 [CHART]
Higher response and engagement rates are the No. 1 reason to use personalized content.
Read MoreShare Of Video Viewing Time By Device & Content Length, Q2 2015 [CHART]
Online video viewers using mobile phones spent two-thirds of their viewing time in Q2 with content less than 10 minutes in length.
Read MoreTypes Of Sales Emails Executives Respond To, September 2015 [CHART]
More than 6 in 10 executives and enterprise companies (more than $1 billion in annual revenues) say they receive personalized sales outreach from vendors at least often.
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