Consumer Behavior
Top Events For B2B Marketing [CHART]
Events are one way for B2B marketers to engage and advance their relationships with customers.
Read MoreWeekly TV Everywhere App Use
Some 43.1% of US and Canadian adults are aware that their pay-TV provider offers TV Everywhere.
Read MoreSmartphone, Tablet & Computer Ownership By Demographics
Some 36% of US adults own a smartphone, computer and tablet.
Read MoreShare Of Email Clicks By Industry & Device
Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3.
Read MoreHow Marketers Use Data-Driven Insights
Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy.
Read MoreEmployee Benefits Of Employee Advocacy
The primary benefits that firms receive from employee advocacy are increased visibility (79%) and brand recognition (65%).
Read MoreTraditional Media Consumption By Generation [CHART]
Among online US adults, Baby Boomers spend almost twice as much time on a daily basis with TV, radio and print as do Millennials.
Read MoreAverage Internet Radio Ad Load Time, Q3 2015 [CHART]
Internet radio listeners spent about 14 minutes on average listening to music before hearing their first ad during Q3 2015.
Read MoreConsumers' Most Trusted Purchase Information Sources [CHART]
Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.
Read MoreConversion Rate Optimization Methods [CHART]
Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users.
Read More