Consumer Behavior
Why People Share Content Online [CHART]
Almost two-thirds (64%) of consumers surveyed across six countries – including three-quarters in the US – share content online.
Read MoreUS eReader Users By Generation, 2014-2020 [TABLE]
Overall tablet usage skews younger, while ereader usage trends older.
Read MoreUS eReader Growth, 2014-2020 [TABLE]
When Apple introduced the iPad in 2010, many thought it would make dedicated ebook readers obsolete. But six years later, it turns out that didn’t happen.
Read MoreStrategic Priorities For Company Executives [CHART]
Executives worldwide say expanding their customer base is a top priority, more so than retaining their existing one.
Read MoreMillennials Are Most Influenced Generation By Political Ads Of All Stripes
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
Read MoreUS Smartphone Buyers, 2014-2020 [CHART]
Next year will mark a milestone for US eCommerce, as more than half of digital buyers in the country will use a smartphone to complete a purchase during 2017.
Read MoreTop Influencer Engagement Tactics [CHART]
As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers.
Read MoreUS Social Network Users & Penetration By Site, 2014-2020 [CHART]
This year, for the first time, more than half of the US population will use Facebook.
Read MoreWhy People Unsubscribe From Marketing Emails
Why people unsubscribe from marketing emails: Frequency continues to be the main culprit in email unsubscribing behavior, according to a survey from Fluent.
Read MoreVideo Game Demographics [CHART]
Almost half (49%) of American adults say they play video games on a computer, TV, game console or portable device (such as a cellphone), per results from a Pew survey.
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