Consumer Behavior
The Internet Of Things Landscape [INFOGRAPHIC]
Forecasters predict up to 20 billion IoT devices within a few years. This Internet of Things Landscape infographic makes sense of it all.
Read MoreTop Activities Of Podcast Listeners [TABLE]
Podcast listeners are adventurous, and they love the great outdoors. Hiking-, backpacking- and camping-related content will grab their attention.
Read MoreSocial Media Sites Where Americans Get News [INFOGRAPHIC]
As part of an ongoing examination of social media and news, Pew Research Center analyzed the scope and characteristics of social media news consumers across nine social networking sites.
Read MoreTop Core Values Consumers Expect From Brands [CHART]
Quality is the core value that the largest share of consumers around the world feel is important for brands to embody.
Read MoreTop Content Personalization Tactics [CHART]
Email and social media are the only touch points through which a majority are able to deliver personalized content.
Read MoreEffect Of Consumer Trust In Businesses [CHART]
Almost 6 in 10 online consumers worldwide have recommended companies that they trust in the past 12 months.
Read MoreTop Social Sites For News Consumption [CHART]
Facebook narrowly edges Twitter as the social platform that users believe is best for keeping up to date with news, sports or politics.
Read MoreApps People Check First Thing In The Morning By Generation [TABLE]
When GfK MRI asked US smartphone users about what mobile apps they checked first thing in the morning on a typical weekday, two-thirds said they looked at text messages, and 63% checked email.
Read MoreWhen Millennials & Boomers First Check Their Messages [TABLE]
Communication comes first for most US internet users—and even before coffee for a great many of them.
Read MoreWhy Marketers Don't Use Personalization [CHART]
While technology can help marketers personalize at scale, a lack of it is also the biggest reason execs say they don’t personalize their content.
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