Consumer Behavior
Global Twitter Users, 2014-2020 [CHART]
eMarketer estimates that worldwide, user growth of 10.9% this year will bring Twitter’s monthly active population to 286.3 million by the end of this year.
Read MoreSnapchat Overtakes Facebook Among Young Millennials [CHART]
Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [PDF] from Edison Research and Triton Digital.
Read MoreTop 15 Factors Driving Consumer Satisfaction [CHART]
Value, customer service, product quality and trust are among the core drivers of US consumers’ satisfaction with companies.
Read MoreReach Of Of Online Radio vs Podcasts, 2000-2016 [CHART]
57% of Americans aged 12 and older this year report listening to online radio on a monthly basis, and 88% of those listeners (50% of respondents overall) listen on a weekly basis.
Read MoreTop Purposes Of Employee Advocacy Programs [CHART]
Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.
Read MoreWhy People Use Mobile Health Apps [CHART]
Some 71% of US consumers would be willing to use a mobile app to manage their health.
Read MoreHow Millennials Discover New Brands [CHART]
Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.
Read MoreInstagram Brand Post Interaction Rates, 2015 [CHART]
While brands gradually increased their daily number of Instagram posts in 2015, their interaction rates declined from an average of 4.96 to 3.1.
Read MoreVirtual Reality Users By Device, 2016-2020 [CHART]
By the end of this year, there will be more than 6 million virtual reality users worldwide.
Read MoreAverage Total Shares Of Facebook Videos [CHART]
The one format that is driving significantly higher shares on Facebook is videos.
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