Consumer Behavior
US Coupon Use By Type & Generation [CHART]
US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.
Read MoreMultitainment Behavior By Generation [CHART]
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.
Read MoreTop Purchase Influences By Generation [CHART]
Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.
Read MoreConsumers' Preferred Brand Communication Channel [CHART]
More than 7 in 10 US consumers would prefer to receive email communications from businesses.
Read MoreManaging Your Online Reputation [INFOGRAPHIC]
This infographic from KBSD illustrates how to manage your online reputation with facts, stats and tips.
Read MoreThe Fox News Effect [CHART]
Fox News viewers scored the lowest of over 30 popular news sources (though Fox viewers did at least score better than those saying they didn’t follow the news).
Read MoreAmerican Sharing Economy Penetration, 2014-2020 [TABLE]
This year, 27.0 million US adults will use the sharing economy at least once.
Read MoreConsumer Identity: Stable & Unstable Likers
In this video, Matt Wallaert discusses consumer identity in terms of two groups of consumers, Stable Likers and Unstable Likers.
Read MoreMobile Experience Expectations [CHART]
Generally, internet users want a convenient and secure mobile experience.
Read MoreFemale Brand-Related Activity By Generation [TABLE]
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
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