Consumer Behavior
How Americans Consume News By Age [CHART]
Young Americans are ‘less enthusiastic’ about the news than their older counterparts, and are less voracious consumers of news.
Read MoreDemographics Of Pinterest Users
Roughly three-in-ten online Americans (31%) use Pinterest, identical to the 31% who used the platform in 2015.
Read MoreDemographics Of LinkedIn Users
The share of online adults who use LinkedIn has remained steady over the past year: 29% report using the site, similar to the 25% who said this in 2015.
Read MoreGlobal CPMs By Social Network [CHART]
Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1.
Read MoreTrust In Various Institutions To Safeguard Personal Data [CHART]
Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.
Read MoreGeographic Distribution Of Reporters & Editors, 1990-2015 [MAP]
In 1960, nearly a third of reporters and editors had never attended a single year of college; in 2015, only 8.3 percent could say the same.
Read MoreMarketers Digital Skills Gaps [CHART]
84% of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high or very high.
Read MoreDemographics Of Twitter Users
Roughly one-quarter of online adults (24%) use Twitter, a proportion that is statistically unchanged from a survey conducted in 2015 (23%).
Read MoreMost Important Attributes Of The Customer Experience [CHART]
More than 170 senior marketing leaders were asked to identify the top 5 (of 16 listed) attributes and elements of the customer experience.
Read MoreDemographics Of Instagram Users [TABLE]
Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.
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