Consumer Behavior
23% Of Americans Have Shared Fake News [CHART]
Some Americans say they have contributed directly to the distribution of fake news by sharing it themselves.
Read More71% Of Americans Report Seeing Fake News [CHART]
Nearly one-in-three U.S. adults (32%) say they often see fake political news online, while 39% sometimes see such stories and 26% hardly ever or never do.
Read More84% Of Americans Confident They Can Recognize Fake News [CHART]
Though they sense these stories are spreading confusion, Americans express a fair amount of confidence in their own ability to detect fake news.
Read More88% Of Americans Say Fake News Causes Confusion [CHART]
64% of U.S. adults say fabricated news stories cause a great deal of confusion about the basic facts of current issues and events.
Read MoreAmerican WhatsApp Users, 2014-2020 [CHART]
About 5.6 million more people have gotten on board with WhatsApp.
Read MoreTop Reasons For Creating Thought Leadership Content [CHART]
47% of respondents said a top intention for creating thought leadership content was to set their business apart from competitors.
Read MoreMost Common On-Site SEO Problems [CHART]
6 of the 10 most commonly-found problems are considered to be of the most severe variety, ranging from duplicate content and title tags to broken external links.
Read MoreGeneration X Purchase Influences, 2014 & 2016 [CHART]
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
Read MoreSocial Media Post Content by Age [TABLE]
More than 3 in 4 American adults engage in social media in some way.
Read MoreMost Effective and Difficult Personalization Tactics [CHART]
The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI.
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