Consumer Behavior
Mobile Notification Benchmarks [CHART]
A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.
Read MoreMost Annoying Aspects Of B2C Marketing Emails [CHART]
Among white-collar Americans, time spent with email is up 17% year-over-year, with Millennials (shock!) spending the most time with email.
Read MoreHow Parents Save For Their Kids College Education [CHART]
Some 55% of parents with children under the age of 18 feel confident that they’re ready to meet the future cost of college.
Read MoreNumber Of TV Channels Americans Watch [CHART]
American adults received an average of 206 channels during the month of May, but watched less than 10% of those for roughly 20 channels viewed.
Read MoreInitial Job Approval Ratings Of US Presidents [CHART]
Gallup’s tracker showed that only 45% of the American public said that they approved of the job Donald Trump was doing, with an equal number disapproving.
Read MoreCreativity Is The Most Important Skill, According To Senior Marketers
Creativity remains one of the most important skills among successful senior marketers in the US and Western Europe.
Read MoreMillennials Who Use Ad Blockers [CHART]
Millennials may be just as annoyed by ads that block content as other people are, and many are turning to ad blockers to help combat that.
Read MoreThe Perfect Mobile Ad [CHART]
More than a third of consumers said they wanted to be able to easily share a mobile ad.
Read MoreBarriers To Live Online Video Viewing [CHART]
Legacy TV doesn’t only need to contend with the rapid ascent of subscription video-on-demand services, it also needs to face a new challenger: live video online.
Read MoreTop Content Marketing Priorities [CHART]
Companies’ top content marketing priority this is growing their SEO/organic presence.
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