Consumer Behavior
How People Find Their Favorite TV Shows
Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.
Read MoreIKEA Customer Store Traffic [HEATMAP]
This heatmap illustrates how IKEA customers must follow one-way paths through the store unless they already know the routes to the exits.
Read MoreBillboard Eyetracking [HEATMAP]
This heatmap tracks what viewers of this German billboard focus on.
Read MoreWhy American Mothers Love Their Brands [CHART]
For most American mothers, brand loyalty is all about quality and consistency.
Read MoreChief Digital Officer's Ideal Experience [CHART]
45% of executives worldwide said a Chief Digital Officer should have a technology background.
Read MoreVisual Marketing [INFOGRAPHIC]
This infographic from Tailwind illustrates how to plan your visual marketing strategy with Pinterest and Instagram.
Read MoreConsumer Use Of Local Online Reviews [CHART]
About two-thirds of US consumers have reviewed or recommended a local business through word-of-mouth in the past year.
Read MoreSaint Patrick's Day [INFOGRAPHIC]
This infographic fom WalletHub illustrates facts and figures about Saint Patrick’s Day 2017.
Read MoreWhy Consumers Flag Promo Emails As Spam [CHART]
57% of consumers reported having flagged a promotional email as spam due to a brand sending either irrelevant or too-frequent emails.
Read MoreWhy Consumers Unsubscribe From Promo Emails [CHART]
List churn is a critical concern for email marketers, particularly given that list growth is one of their biggest challenges.
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