Consumer Behavior
Media Consumption Of Generation V & Young Millennials [TABLE]
eMarketer estimates that 61.6% of kids ages 0 to 11 used the internet at least once a month in 2016.
Read MoreMost Effective Email Closings [INFOGRAPHIC]
The folks who make the Boomerang app looked at email closings in more than 350,000 email threads, and found that certain email closings deliver higher response rates than others.
Read MoreTop Motivations For Social Influencers To Partner With Brands [CHART]
When considering teaming up with a brand, social influencers say they consider a variety of factors, but mainly they just want to be sure the brand’s values line up with their own.
Read MoreMillennials' mCommerce Frequency [CHART]
Many millennial smartphone users in North America and the UK do transact via mobile—whether every day or a few times per week.
Read MoreB2B Responsive Design Penetration [CHART]
B2B firms that sell online are getting more sophisticated about their efforts.
Read MoreEmail Open Rate Optimization [INFOGRAPHIC]
This infographic by Campaigner illustrates tips to optimize your email open rates.
Read MoreSMBs' Use Of Social Media By Platform [CHART]
The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow.
Read MoreTop B2B Marketing Channels [CHART]
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
Read MoreAverage US Household Size, 1947-2016 [CHART]
Fully 28% of households now have just one person living in them, more than double the rate from 1960 (13%), reports the US Census Bureau.
Read MoreHow People React To Spam [CHART]
Faced with a marketing email from a brand they don’t want emails from, US adults are as likely to unsubscribe from the list (41%) as they are to ignore the email (41%).
Read More