Consumer Behavior Archives - Page 543 of 547

Socializing With Friends Online & Off by Select Demographics [CHART]

While 24% of American women say they socialize more with their friends online than “in the real world,” just 13% of men say the same.

Digital Channels Used Per Order [CHART]

While the average number of marketing touches per online order was around 5 in Q2, the number of channels buyers used was far lower.

Most Appealing eShopping Features [CHART]

73% of consumers find choosing from several payment options appealing or extremely appealing when buying via digital channels, according to a July 2012 report by Capgemini.

2012 Back To School Shopping Budgets [CHART]

63% of consumers plan to spend up to $500 on back-to-school shopping this year (up from 48% last year), while a further 20% will spend between $500 and $1000.

The Connected 2012 Olympics Fan [INFOGRAPHIC]

iProspect put together this infographic that illustrates how connected and how fans will consume 2012 Olympics content.

Where Mexicans See Online Ads [CHART]

Social networks were second only to search engines as the type of website where internet users in Mexico recalled seeing online ads.

Frequency With Which US Smart Phone/Tablet Users Pay Attention To Ads By Gender [CHART]

Both men and women reported similar levels of attention given to several types of mobile ads, though women were somewhat less likely to ever pay attention to video, banner or pop-up ads.

Mobile-Only Online Activities By Gender [CHART]

There are some substantial differences between men and women in the US when it comes to choosing mobile-only for certain activities.

Lead Generation Content Funnel [ILLUSTRATION]

A graphic illustrating the type of content that is most effective as prospects become sales-ready leads.

20% Of Companies Completely Unprepared For Social Media Criticism [CHART]

Of companies that have been subject to social media criticism, fully 72% rated their preparedness as average or below, with 20% being completely unprepared.