Consumer Behavior
Germans' Brand-Related Social Media Activities [CHART]
66.8% of Germans who followed brands on social media read the posts and messages of brands or products that they followed.
Read MoreSocial Media's Effect On Shopping [INFOGRAPHIC]
Nearly three-quarters of respondents consult Facebook in making those decisions, while one-half have tried new brands due to recommendations via social media.
Read MoreUse Of Mobile While Watching TV [CHART]
59% of TV-watching tablet owners say they have shopped using their device while watching TV at home in the past 3 months, double the proportion (29%) of TV-watching smartphone users who say the same.
Read More2016 US Local Media Revenues By Channel [CHART]
Local online/interactive/digital advertising revenues are poised to grow 13.1% in 2012, with some segments like mobile search achieving far higher numbers.
Read MoreInstagram For Marketers [INFOGRAPHIC]
Marketo created this infographic to explore using the photo-sharing social network for generating leads and promoting brands.
Read MoreSmart Phone vs. Tablet Users' Frequency Of Ad Interactions [CHART]
Tablet users are highly receptive to ads, with 47% reporting that they engage with ads on their devices more than once a week.
Read MoreCustomer Satisfaction By Social Media Site [CHART]
Customer satisfaction with social media sites has dipped by 1.4% year-over-year to a score of 69 on a 100-point scale.
Read MoreInefficiencies Of Demographic Targeting Of TV Ads [CHART]
Demo-based media plans are inefficient in reaching the consumers who are most valuable to brands.
Read MorePopular Pinterest Content [CHART]
Food related content was the most popular content that consumers interacted with on Pinterest – 57% of consumers interacted with food related content.
Read MorePinterest's Effect On Other Social Media Use By Income [CHART]
15% of Pinterest users reported that they do not use any other social media sites. That number climbed to 23% amongst consumers with income less than 30K.
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