Consumer Behavior
Mobile Phone Use For TV Content By Generation [CHART]
32% of cell owners used their mobile devices to find television-related content.
Read MoreCell Phones As A Distraction From TV By Generation [CHART]
38% of adult cell owners reported using their mobile device to keep themselves occupied during commercials or other breaks in a program.
Read MoreDemographics Of Cell Phone Owing TV Viewers [TABLE]
Half of all adult cell owners (52%) have used their phones recently for engagement, diversion, or interaction with other people while watching TV.
Read MoreB2B Email Marketing Dayparting [INFOGRAPHIC]
44% of B2B marketers say sending emails on Tuesday results in better open rates.
Read MoreEmail Click Rates By The Hour [CHART]
Email messages scheduled as the work day begins and progresses see a marked decline in click rates, with rates not picking up again until the afternoon, before peaking overnight.
Read MoreSmart Phone Multitainment Behavior [TABLE]
Smart phone owners use their devices to interact with televised content at far higher rates than owners of more basic cell phones.
Read MoreCPG Coupon Redemption, 2007-2012 [CHART]
US consumers redeemed 1.55B CPG coupons in the first half of 2012, which represents a significant downturn of 11.4% from the same period in 2011.
Read MoreSearch Visibility & Brand Value [CHART]
Search rankings can have a significant effect on brand awareness, as well as a consumer’s perception of a brand and subsequent purchase consideration.
Read MoreSocial Login Preferences [CHART]
Facebook was the leading option for social logins among online users who opted to use a social network identity for registration on sites across the web.
Read MoreConsumer Comfort With Data Practices [CHART]
Consumers who are aware of Facebook’s use of their profile information and posts to target ads towards them aren’t very accepting of this practice.
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