Consumer Behavior
Reasons For Sharing Daily Deals [CHART]
54% of consumers who subscribe to a daily deal program strongly agree that they will share a deal because it’s great, regardless of whether or not they are current customers of a business.
Read MoreAmericans' Attitudes Toward Social Networks [TABLE]
62% of American adults say they are afraid of missing something (e.g., news, an important event or status update) if they do not keep an eye on their social networks.
Read MoreGoogle+ Eyetracking Attention Order [HEATMAP]
EyeTrackShop found out where people focused their attention by applying its technology to Google+ profile pages.
Read MoreGoogle+ Eyetracking [HEATMAP]
Heatmaps of where visitors to Google+ profile pages focused their attention.
Read MoreBranded Community Activities [CHART]
Customers are drawn to branded customer communities by their content and that content’s relevance to them.
Read MoreWhy People Listen To AM/FM Radio [CHART]
63.3% of public radio listeners said that a main reason for listening to AM/FM radio is to stay informed about the news.
Read MoreEye Tracking & Gender Differences For Bikini Ads [HEATMAPS]
EyeTrackShop examined where the visual focus falls on H&M bikini ads for men vs. women in these heatmaps.
Read MoreMobile Ad Engagement [CHART]
Mobile users have viewed and engaged with various types of mobile ads, primarily mobile banner ads (70%) and SMS/text-based ads (44%).
Read MoreMobile Ads & Favorite Brands [CHART]
74% of smartphone users say their favorite brands have not advertised to them via mobile.
Read MoreConsumer Concerns Over Geo-Targeting [CHART]
Consumers are more cautious toward mobile: 76% say they have mixed feelings or find it somewhat undesirable to be geo-targeted via their mobile device.
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