Consumer Behavior
American eReader Penetration, 2010-2015 [CHART]
The US adult ereader user base is poised to grow at double-digit percentages this year and next, but in 2014 and 2015 expansion will slow to the 5% range.
Read MoreCost Of College [INFOGRAPHIC]
This infographic by Degree Jungle looks at whether or not college is worth the cost.
Read MorePresidential Online Politics: Obama vs. Romney [CHART]
A new study of how the campaigns are using digital tools to talk directly with voters-bypassing the filter of traditional media-finds that the Obama campaign posted nearly four times as much content as the Romney campaign and was active on nearly twice as many platforms.
Read MoreBoomers' Online Use [INFOGRAPHIC]
Boomers make up one-third (33%) of all online and social media users.
Read MoreBoomers' Buying Power [INFOGRAPHIC]
Boomers constitute 44% of the US population, 49% of CPG sales in the US (roughly $230 billion annually), and 40% of wireless subscriber services.
Read MoreTypes Of Daily Deals Users Share With Their Social Networks [CHART]
65% of daily deal subscribers had used a social network to recommend a deal related to a restaurant, making that the most-shared deal category.
Read MoreFactors That Influence Daily Deal Purchases From Local Businesses [CHART]
Half of those surveyed named the recommendation of a friend or family member as a reason they would purchase a deal.
Read MoreReasons Americans Buy Daily Deals [CHART]
People who sign up for daily deals seem intent on keeping their money local. According to a Q1 2012 survey of US internet users.
Read MoreAmerican Internet Users By Generation [CHART]
While a majority of boomers go online on a typical day, according to the Pew Internet & American Life Project, it’s not the landslide one finds among younger adults.
Read MoreAmerican Email Users By Generation [CHART]
In February 2012 Pew polling, six in 10 boomers reported using email “yesterday,” essentially matching the 30-to-49 and 18-to-29 age groups.
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