Consumer Behavior
Showrooming, 2009-2011 [CHART]
More than one-half of smart phone owners said they had used their device for showrooming—looking at an item in a store before buying it online from a competitor at a lower price.
Read MorePrimary Social Networks For Sharing [CHART]
When asked about the primary social network used to share content, 53% of social network users worldwide said Facebook.
Read MoreAmerican Lurkers & Sharers On Social Media [CHART]
Nearly seven in 10 US users of LinkedIn said they used the site for observing without actively posting content, while just 10% used it to share photos or status updates.
Read MoreMobile Website Dayparting By Industry Category [CHART]
Restaurant websites are accessed most frequently between 5 & 8pm.
Read MoreMobile Pageviews By Industry Category [CHART]
Mobile consumers viewed an average of 3.8 pages per site visited.
Read MoreMobile & Video's Effect On Apparel Shoppers [PRESENTATION]
More than half of apparel sales will be online influenced by the end of 2012. Google partnered with Compete to learn more about the apparel shopper’s path to purchase, and in particular, their mobile and video habits as it relates to the shopping process.
Read MoreTypes Of Online Videos Apparel Shoppers Consume [CHART]
One key driver is the trend of user-generated haul videos — in which bloggers post videos showing off their latest shopping purchases.
Read MoreVideo's Effect On Millennials' Purchase Decisions [CHART]
Video also has become a key influencer for online apparel shopping, especially among Millennials (aged 18 to 34).
Read MoreWhere Mobile Devices Are Used For Shopping [CHART]
More than 69% of consumers shopped on their phone or tablet at home, while 28% did their mobile shopping while waiting in line, 27% while at work, and 31% while in a store.
Read MoreApparel Retail Sales Forecast: Offline, Web-Influenced & Online Only [CHART]
Digital shopping has become so pervasive that more than half of apparel sales will be influenced by online sources by the end of 2012, according to Forrester Research projections.
Read More