Consumer Behavior
Color Psychology [INFOGRAPHIC]
The Economic Times created this infographic to illustrate the psychological effect colors can have on humans.
Read MoreDivorce & Separation [INFOGRAPHIC]
This infographic by TotalDivorce.com illustrates divorce and separation rates by generation.
Read MoreB2B & B2C Social Media Leads & Sales By Channel [CHART]
9 in 10 digital marketers are spending on social media, and 8 in 10 say they have generated leads or sales from their activities, with performance varying by company type and social network.
Read MoreTelevision Viewing Prompts Search – Content vs. Advertising [CHART]
TV is a significant catalyst for search on both smartphones and computers (PCs and laptops).
Read MoreMobile Advertising Post-Click Actions, 2011 [CHART]
Watching video accounted for 71% of the post-click campaign action mix for entertainment advertisers in 2011, far higher than the 24% figure for the average advertiser campaign.
Read MoreReasons People Consider Switching Mobile Service [CHART]
Ads are the top reason why mobile subscribers who consider switching carriers look at new options.
Read MoreUS Video Ad Reach By Day Of Week, Q1 2012 [CHART]
For those digital video marketers hoping to maximize audience reach, Friday through Sunday could prove the best days to do so.
Read MoreVideo Ad Completions By Daypart, Q1 2012 [TABLE]
VideoHub saw the greatest indices for video ad completions online and on mobile devices from 9pm to 1am.
Read MoreVideo Streaming By Daypart, Q4 2011 & Q1 2012 [TABLE]
The hours of 11am to 6pm each saw a slightly greater share of US digital video streams across the VideoHub network.
Read MoreUK Shoppers' Preferred Device For Making Online Purchases [CHART]
More than 11% of all paid search clicks in the UK in the first quarter of 2012 came from mobile devices (not including tablets).
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