Consumer Behavior
American Twitter Market Penetration, 2010-2014 [CHART]
eMarketer forecasts that US adult Twitter users will reach 31.8 million in 2013, up 14.9% from the 27.7 million users in 2012.
Read MoreDisplay Ads Time In-View By Platform, Q2 2012 [CHART]
Less than half of the ads worldwide purchased on ad exchanges, networks and publisher sites that passed through its system were in-view.
Read MoreHow Americans View Video, Q4 2011 vs. Q1 2012 [CHART]
The vast majority of Americans (283.3 million) watched TV in their homes in Q1, more than 1.5 times the number (162.5 million) who watched video online.
Read MoreFailing Back-To-School Facebook Posts [INFOGRAPHIC]
School-related posts got 79 percent less “likes” than posts on every other subject.
Read MoreAmerican College Student Smart Phone Users By Manufacturer [CHART]
With 58% of college students owning an iPhone, only a minority share was left over for all Android phones, let alone BlackBerry.
Read MoreMost Popular Mobile App Categories Used By College Students [CHART]
College students are one of the most likely demographics in the US to own a smart phone.
Read MoreTumblr Users By Generation, July 2012 [CHART]
Chart of Tumblr users by age.
Read MorePinterest Users By Generation, July 2012 [CHART]
Pinterest seems to have a diffused popularity among the age ranges while Tumblr has a definitive hold on the 18-24 range.
Read MoreTop Business Objectives For Social Media [CHART]
Better customer engagement is marketers’ top social media business objective.
Read MoreAverage Stay At Pinterest vs. Tumblr, July 2010-July 2012 [CHART]
Pinterest has been mingling in the range of Tumblr for a while now, and it doesn’t look like the site is losing its attraction anytime soon.
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