Consumer Behavior
Mobile Websites vs. Apps For Shopping, September 2012 [CHART]
Asked whether they would prefer to use a mobile website or application when shopping on a mobile device, 61% of survey respondents from the US chose a mobile website, while an even larger share (68%) of UK respondents expressed the same preference.
Read MoreHalloween Per-Person Spending [CHART]
The average American adult will spend $79.82 on Halloween-related items such as decorations, costumes, and candy this year, up 10% from $72.31 last year.
Read MoreEmail Client Market Share [INFOGRAPHIC]
This infographic by Litmus takes a look at the market share among email clients.
Read MoreMobile Shopping Behavior By Gender, September 2012 [CHART]
Women fell behind in all mobile purchase categories, except for health and beauty items.
Read MoreTypes Of mCommerce Product Purchases By Gender, September 2012 [CHART]
About a third of men have purchased digital content via their mobile devices.
Read MoreAttitudes Toward Mobile-Friendly Websites, September 2012 [TABLE]
Most smart phone users say they’re more likely to make a purchase at a mobile-friendly site, but that they’re quick to move to a competitor if they don’t like the site experience they encounter.
Read MoreHow Consumers Value Multichannel Retail, September 2012 [CHART]
As smart phone penetration grows and the internet becomes an ever more critical shopping medium, it’s not surprising that consumers are placing significant value on the ability to purchase from a retailer through different channels.
Read MoreJob Seekers On Facebook [INFOGRAPHIC]
Facebook is the social network of choice among the US workforce, with 83% having Facebook profiles.
Read MoreTablet Users & Penetration In US, 2010-2015 [CHART]
In the US, tablet users will number 133.5 million by 2015, representing 51.9% of internet users and 41% of the total population.
Read MoreMobile Device Use By Canadians By Device, January 2011-August 2012 [TABLE]
Tablet adoption grew 400% in Canada in just over a year and a half, for a penetration rate of 15% among internet users, up from 3% in January 2011.
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