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Consumer Behavior

Time Spent Watching Video By Device & Cable Subscriber Status, August 2012 [CHART]

Cable subscribers spent 59.5 hours in August watching TV shows and movies on a variety of devices, vs. only about half as much time for non-subscribers.

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Online Videos Subscribers By Cable vs. Non-Cable Users, August 2012 [CHART]

US subscribers and nonsubscribers to cable TV were almost equally likely to use online video subscription services, at 49% and 48%, respectively.

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Retail Cross-Channel Activities Worldwide, 2011 & 2012 [CHART]

About half of retailers worldwide enabled shoppers to buy online then pick up in store.

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Social Search User Login Status [CHART]

The data showed that 61% of Google searchers are logged into a Google service when using the search engine, compared to 22% of Bing users.

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American Social Network Ad Clickers, October 2012 [CHART]

Some 31% of online Americans aged 18-64 report having clicked on an ad they saw on a social network.

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Bring Your Own Device Permission & Use, October 2012 [CHART]

Some 48% of employed US adults report that they are allowed by their employers to use a personal tablet, smart phone or laptop to perform work functions.

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Social Login Preferences By Network, Q4 2009-Q2 2012 [CHART]

Facebook dominated the social login space, and was preferred by 48% of social network login users in Q2 2012.

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Post-Product Scanning Or Texting Behavior, August 2012 [CHART]

Of smart phone users who had scanned product information or texted for it, 48% reported that the practice made them feel better about their purchase.

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Post-Store Acts Of US Showroomers Vs. Mobile Phone Owners, August 2012 [CHART]

About three in 10 showrooming customers later made a purchase from the website of the store they had visited, while one-quarter bought the item they sought from a competitor.

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What Social Media Users Want & Don't Want From Brands [COMIC]

A funny comic from PostRocket about what consumers want and do not want from brands on social media.

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