Consumer Behavior
Top Challenges For Cross-Channel Marketers, November 2012 [CHART]
Understanding customer interactions across channels is a leading challenge for cross-channel marketers.
Read MoreiPhone vs iPad Use By Dayparts, November 2012 [CHART]
Consumers use smart phones fairly steadily throughout the day, while tablet use rises sharply at night.
Read MoreRetail Phone Response Times, November 2012 [CHART]
About two-thirds of companies using social customer service claim to respond in 4 hours or less, and 26% within a day.
Read MorePinterest vs Facebook Shopper Engagement, October 2012 [CHART]
Among online shoppers using Pinterest, 70% said they do so to get inspiration on what to buy – that compares with just 17% of Facebook users who report the same.
Read MorePrimetime TV Viewing Habits, 2004 vs 2008 vs 2012 [CHART]
Among the 56% of respondents who reported using a TV set “yesterday” during the 8-9 PM hour, 26% said they spent that time watching a recorded program.
Read MoreThe Accidental Facebook Ad Clicker, October 2012 [CHART]
Almost half of Facebook users say they accidentally clicking on Facebook ads at least some of the time.
Read MoreFacebook User Reluctance Toward Promoted Posts, October 2012 [CHART]
An overwhelming 83.6% of users are unwilling to pay to use Facebook’s promoted posts feature that guarantees an important post is seen by friends.
Read MoreBring Your Own Device Policies, October 2012 [CHART]
Some companies do not enforce stringent bring-your-own-data (BYOD) policies for using personal devices to access corporate data.
Read MoreUS Consumer Spending, 2008-2012 [CHART]
This year’s average self-reported daily spending was $74, up from $65 in September of last year and $59 the year before that.
Read MoreMost Popular Planned Holiday Gift Categories, October 2012 [CHART]
Just as in 2011, clothing and gift cards lead as the most popular planned gift choices this holiday season.
Read More