Consumer Behavior
Tablet Users Who Read Newspapers/Magazines by Tablet Brand, August 2012 [CHART]
More than a third of tablet users in the US read newspapers on their devices each month, and even more check out magazines.
Read MoreHoliday Shopping Season By Month, October 2012 [CHART]
Just over two in five US internet users had already begun shopping for the holidays by October. But another two in five will be starting in November.
Read MoreTop 10 Online Video Properties, August 2012 [TABLE]
Because of its dominance in the video space, YouTube remains the leading venue for social video campaigns.
Read MoreGlobal Social Video Ad Views, Q1 2011-Q1 2012 [CHART]
Marketers are starting to move past the interruptive model of the 15- or 30-second pre-roll ad and toward a broader strategy that includes longer opt-in videos with built-in sharing capabilities.
Read MoreMobile eCommerce Traffic, Q3 2011 – Q3 2012 [CHART]
Overall, smart phones and tablets drove 18.4% of total e-commerce traffic in Q3, up from 7.67% a year earlier.
Read MoreBlack Friday Shopping Plans, November 2012 [CHART]
4 in 10 US consumers plan to shop online or in-store on Black Friday.
Read MoreAsian American Household Incomes vs. US Total, 2012 [CHART]
The median income of Asian American households is 28% higher than the US population median ($63,420 vs. $49,580).
Read MoreB2B eCommerce Benefits, November 2012 [CHART]
8 in 10 B2B procurers would opt for a supplier that offers an online ordering option over an equal supplier that only offers print catalog ordering.
Read MoreTraditional Television Viewership By Generation, Q1 2011- Q2 2012 [CHART]
The 18-24 group, for instance, watched a weekly average of 22 hours and 32 minutes of traditional TV in Q2, about 1 hour and 45 minutes less than they did in Q2 2011.
Read MoreCustomer Acquisition SMB Marketing Tactics, November 2012 [CHART]
Leading the pack of customer acquisition tactics by SMBs are personal relationships and networking (95%) and tradeshows and industry events (89%).
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