Consumer Behavior
eReader Penetration, 2010-2015 [CHART]
Growth in ereader penetration will slow sharply beginning this year, when 19% of the adult population will use one at least monthly.
Read MoreExpected Global eReader Shipments, 2013 & 2016 [CHART]
After a worldwide decline in shipments this year, the ereader market will bounce back in 2013 with 18.2 million units shipped.
Read MoreMobile Accidental Click Rates, 2012 [CHART]
GoldSpot Media reported in October that 38% of clicks on static banner ads it served, and 13% of clicks on rich media banners, were accidental.
Read MoreUS Internet Users Who Own A Gaming Console, November 2012 [CHART]
53.7% of all US internet users owned one as of November, and nearly 10% more who did not have one anymore did have one at some point in the past.
Read MoreMethods Used To Watch TV Content, June 2012 [CHART]
30% of all US internet users used a gaming console to watch online video.
Read MoreHoliday Items Consumers Would Consider Purchasing On Smart Phones, 2011 & 2012 [CHART]
Smart phone owners found price comparison information the most helpful for holiday shopping on their phone, at 67%.
Read MoreMobile Use For Holiday Shopping, October 2012 [CHART]
55.3% of all US tablet and smart phone users planned to shop with their devices this holiday season.
Read MoreTypes Of Misleading Branded Content, November 2012 [CHART]
A majority of online adults find advertising that appears as content (so-called “native ads”) to be misleading.
Read MoreTop Holiday Mobile Shopping Activities, October 2012 [CHART]
Consumers will be using mobile as holiday season shopping companions, as multiple studies have pointed to their growing role in retail throughout the year.
Read MoreeTail Commerce Spending, Q1 2007 – Q3 2012 [CHART]
US online retail (non-travel) spending continues to grow, reaching $41.9 billion during Q3 2012, representing a 15% increase from $36.3 billion in Q3 2011.
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