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Consumer Behavior

How Online Presence Prompts Physical Visits To Retailers [CHART]

Ninety-one percent of consumers ‘have gone into a store as a result of an online experience.’

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American Preferences For Ad-Supported Internet Content By Select Demographics, November 2012 [CHART]

Just over one-quarter of 18-64-year-old online Americans are willing to pay a reasonable fee to watch completely advertising & commercial-free content.

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Mobile Device Users Attitudes Toward Ads By Medium, November 2012 [CHART]

Smart phone and tablet owners may love their devices, but they’re not all that fond of advertising on them.

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Tablet Product Searches Prompted By TV By Generation, November 2012 [CHART]

7 in 10 tablet owners say that when they see a product they’re interested in on TV, they use their tablet to get more information.

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Sources Of Spam Complaints, Q3 2012 [CHART]

Commercial emailers account for 70% of spam complaints.

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Consumer Attitudes Toward Social Media Marketing, November 2012 [CHART]

Almost half of consumers welcome social media marketing messages from brands they follow.

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Mobile Shopping Savviest Cities, 2012 [CHART]

For the second year running, Houston heads the list of US cities with the most adept mobile shoppers.

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LinkedIn Facts & Figures [INFOGRAPHIC]

This infographic by Website-Monitoring.com compiles the numbers driving LinkedIn’s success.

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Online vs. In-Store Price Perceptions, November 2012 [CHART]

Some 46% of US consumers aged 20-40 believe that in-store prices are higher than those available online, while another 23% think prices are about the same.

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Time Spent Watching Mobile Video By Device, April-September 2012 [CHART]

the share of time spent watching online video on mobile phones and tablets continues to increase, passing 5% in August and hitting 5.4% in September.

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