Consumer Behavior
Why Consumers Sever Connections With Brands On Social Media, October 2012 [CHART]
One-third of US internet users who had ended a social connection with a brand did so because the company simply posted too many updates.
Read MoreConsumer Actions That Limit The Amount Of Personal Information Websites Collect, February 2012 [CHART]
Just 38% of online adults said they were ‘aware of ways to limit how much personal information websites can collect about them.’
Read MoreFrequency Of Online Privacy Concerns, June 2012 [CHART]
Nearly all the respondents said they are concerned about digital privacy at least sometimes. But fewer than half said they did so ‘frequently’ or ‘always.’
Read MoreConsumers Who Buy From Cause-Supporting Brands, 2010 & 2012 [CHART]
Nearly half of those who bought from cause-supporting brands in 2012 said they did so monthly.
Read MoreSocial Purpose Triggers Purchases, 2008-2012 [CHART]
In 2012, consumers considerably redoubled their focus on buying from societally engaged brands.
Read MoreMost Effective Email Segmentation Methods, 2012 [CHART]
Email list segmentation by demographics was the most popular technique used by marketers in 2012.
Read MoreTime Spent Per Day With Mobile Web & Apps, H1 2012 [CHART]
Most US smart phone users (60%) accessed the mobile web from their phone for less than an hour a day.
Read MoreTime Spent With Mobile Apps By Category, November 2012 [CHART]
US consumers spent an average 127 minutes on mobile apps per day. That’s up 35% from 94 minutes spent per day in December 2011.
Read MoreInsurance Email Marketing Effectiveness Metrics, January – October 2012 [CHART]
Insurers have seen relatively steady open rates throughout the year, ranging from a low of 15.3% in January to a high of 20% in April.
Read MoreInsurance Email Marketing Deliverability, January – October 2012 [CHART]
Email overload has a negative effect on consumers, cited as their top reason for unsubscribing from a list.
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