Consumer Behavior
Consumer Money-Saving Strategies, Q4 2012 [CHART]
22% of consumers – and 27% of 35-54-year-olds – had trouble affording regular groceries in Q4 2012, as “shopper sentiment” fell to its lowest point in 6 quarters.
Read MoreNon-Traditional Retail Marketing, January 2013 [CHART]
Retailers have mostly favored hosted social networking sites (75%), but are far less likely to have implemented other strategies such as SMS (40%), 2D barcode scanning by customer smartphones (30%), and location-based social networking (29%).
Read MoreTexting Prospects, January 2013 [CHART]
The conversion rate of prospects texted only after a relationship has been developed was 112.6% above the average conversion rate of contacted leads.
Read MoreB2B Social Media Lead Generation & Traffic, 2012 [CHART]
While social media remains somewhat of a bit player in driving B2B website traffic, it accounted for about 5% of leads in 2012.
Read MoreQR Code Use By Country, January 2013 [CHART]
19% of American consumers have used a QR code.
Read MoreB2B Conversion Rates By Website Traffic Source, 2012 [CHART]
Of the various drivers of B2B website traffic, email has by far the highest conversion rate.
Read MoreMobile Shopper Activities By Device Type, January 2013 [CHART]
Tablet owners are more than twice as likely to use their device for shopping as smartphone owners (44% vs. 20%).
Read MorePrevalence Of TV Everywhere Service Use, January 2013 [CHART]
Consumers may be somewhat aware of the TV everywhere (TVE) services provided by networks and pay TV operators, but relatively few have used them.
Read MoreNorth American Publishers That Charge For Mobile Content By Device, October 2012 [CHART]
The iPad saw the greatest percentage of publishers charging for content across publication categories.
Read MoreConcern Over Authenticity Of Online Reviews Of Consumer Electronics, September 2012 [CHART]
Four-fifths of survey participants reported having felt concern about the authenticity of online reviews.
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