Consumer Behavior Archives - Page 446 of 547

Hotel Brand Loyalty, January 2013 [CHART]

Less than half of travelers always (7.8%) or often (35.6%) stay at the same hotel brand.

As tablet and mini tablet uptake rises, the devices are becoming the primary companion screen alongside the television.

The penetration of tablets among UK children ages 5 to 15 grew from just 2% in 2011 to 9% in 2012.

eMarketer expects Apple to continue to dominate the tablet market, although its share will fall.

9.8 million UK consumers used a tablet device to access the web in 2012, representing growth of 140% over 2011.

In July 2012, comScore reported that there were 5.1 million QR code users in Germany, 3.3 million in the UK and another 3.4 million in Spain.

US consumers were more likely to report having scanned QR codes across every medium by which the codes were delivered.

35% of Americans agree that they regularly check out brands’ social networking pages.

The 2013 Edelman Trust Barometer is the PR firm’s 13th annual trust and credibility survey of 26,000 ordinary people, ages 25-64 across 26 countries.

How many times does an informed consumer need to hear something about a company to be convinced it’s true? More than twice, for most of them.