Consumer Behavior
Top 3 Activities Moving From Desktop To Mobile, February 2013 [TABLE]
Almost 4 in 10 PC users are now accessing content on their tablets and smart phones instead of their desktops.
Read MoreeCommerce Traffic From Smart Devices, Q3 2011 – Q4 2012 [CHART]
Traffic from smart phones has jumped from 4.1% share of online shopping sessions in Q4 2011 to 10.7% in Q4 2012, while tablets’ share of eCommerce traffic has grown from 4.1% to 9.8%.
Read MoreEyetracking: Cityscape Photograph [HEATMAP]
This eyetracking heatmap provides an overview of the total time all users spent looking at different areas of a picture of a cityscape.
Read MoreWhy People Visit Brands' Social Media Sites, February 2013 [CHART]
Only 12% of online shoppers surveyed in 2012 reported having bought an item through a social media site, and less than 1 in 5 had bought a product due to information found on a social media site.
Read MoreCitizen Perceptions Of The Value Of Online & Offline Media, February 2013 [CHART]
Connected consumers in the US place more monetary value on offline media activities or products than online ones ($1,600 per year vs. $1,132).
Read MoreLocal Mobile Customer Feedback, February 2013 [CHART]
Overall local feedback – whether delivered via tips, checkins, reviews, comments, or photos – tends to be positive, ranging from a high of 96% positive feedback to a low of 57% for quick service restaurants (QSRs).
Read MoreThe Evolution Of Shopping, February 2013 [TABLE]
73% of online shoppers agree that their path to purchase is more complex and less direct than it used to be.
Read MoreMost Memorable 2013 Super Bowl Ads [TABLE]
With an average of 108.7 million viewers for the game, brands certainly had an opportunity to reach a huge audience. So which brands fared best?
Read MoreTop Brands For Customers’ Emotional Engagement, February 2013 [TABLE]
A new study from Brand Keys measures customers’ emotional engagement with 375 brands across 54 categories, finding that Amazon is among the closest to an ideal score of any brand in its respective category.
Read MoreDemographics Of Online CPG Buyers, August 2012 [TABLE]
25% of men ages 18 to 34 had had a manicure or pedicure, while 38% had had a facial or body treatment.
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