Consumer Behavior
Website Phone Call Conversion Rates By Industry, February 2013 [CHART]
Home services companies had by far the highest conversion rate, of 11.7%, while e-commerce businesses had the lowest, at just 0.2%.
Read MoreBehavior Of Twitter's Mostly Mobile Users, February 2013 [CHART]
These Primary Mobile Users are 57% more likely to compose original tweets, 63% more likely to click on links.
Read MoreMultichannel Shoppers' Purchase Paths, February 2013 [CHART]
When asked the first step they took in researching and/or shopping for a product this past holiday season, just 6% of multichannel shoppers visited the company’s website, mobile site, or mobile application. But, 21% ended up visiting a company website or app using their mobile phone at some point during the purchase journey, equal to the proportion who visited the company’s store.
Read MoreeShoppers Spending Habits With Multichannel Retailers, February 2013 [CHART]
58% of online shoppers surveyed across 11 markets (56% in the US) said they have spent more with their favorite retailer since they started shopping across multiple channels.
Read MoreAmerican Mothers’ Top Sources For Recipes, September 2012 [CHART]
Seventy-eight percent of US mom internet users surveyed who looked for recipes online or off went to websites vs. 66% who said they’d used Pinterest.
Read MoreTop Ways Pinterest Inspires American Women, December 2012 [CHART]
Thirty percent of those surveyed from the entire Allrecipe.com and Meredith pool reported using Pinterest at least once a week.
Read MoreFrequency Of Email Use On iPads, H2 2012 [CHART]
88% of iPad users checked their email on their tablet daily.
Read MoreiPad Users Preferred Email Device, H2 2012 [CHART]
For reading emails, more than half of respondents chose the tablet as their preferred device, beating out PCs and Macs by over 20 percentage points.
Read MoreThe Super Bowl & Social Ads [INFOGRAPHIC]
This infographic illustrates that of the 20.9 million Super Bowl XLVII-related tweets sent during the game, nearly 30% were about the ads.
Read MoreTop Desired Car Technologies, October 2011 [CHART]
Use of smart phone apps for services like Pandora or Spotify for in-car music listening has shown rapid growth, rising from 6% of US mobile phone owners in 2010 to 17% in 2012.
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