Consumer Behavior
American eCommerce Sales, 2011-2017 [CHART]
In 2013, eMarketer estimates US retail ecommerce sales will total $259 billion, a 14.8% annual increase over 2012’s $225.5 billion.
Read MoreAmerican Mobile Buyers By Device, 2011-2017 [TABLE]
In 2013, 79.4 million US consumers, amounting to 51% of digital buyers, will purchase online using a mobile device.
Read MoreMillennials & Data Sharing, April 2013 [CHART]
Millennials (18-34) are getting somewhat comfortable with the idea of personal data sharing, at least when it comes with tangible benefits.
Read MoreTime Spent On Multitainment Activity, April 2013 [TABLE]
30-40% of actual TV ad viewing occurred concurrently with mobile device usage.
Read MoreAmericans Liking & Sharing Online Content By Demographic [CHART]
44% of Americans say they share or like online content that others have posted on social media and other online sites.
Read MoreDevice Ownership Among American Teen Households, Q4 2012 [CHART]
Between Q4 2011 and Q4 2012, smart phone penetration increased by 45% in teen households.
Read MoreMost Valuable Aspects Of Customer Relationship Management Systems, Q3 2012 [CHART]
A significant majority of SMBs see CRMs as a way to manage both marketing and sales campaigns and to centralize customer information.
Read MoreHow People Shared Their Customer Service Experiences, 2013 [CHART]
Customers were more likely to share bad customer service experiences than good ones, no matter what communication channel they used.
Read MorePositive & Negative Customer Service Factors, 2013 [TABLE]
Among those who said they had had a positive customer service experience, more said it was because they received a quick resolution to their problem, rather than a desirable outcome.
Read MoreSocial Media's Purchase Influence Over Mothers, April 2013 [CHART]
Mothers are 20% more likely than the general population to use social media.
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