Consumer Behavior Archives - Page 385 of 547

Top 5 TV-Related Social Media Activities, May 2013 [CHART]

Viewers average 10 TV-related activities on social media on a weekly basis.

How Millennials Spend Their Free Time By Gender, May 2013 [CHART]

58% of Millennial men said they watch TV, with about 4 in 10 saying they listen to or play music.

Retail Mobile Path To Purchase, May 2013 [TABLE]

Just 6% of smartphone users conducted their most recent mobile retail search in-store.

Consumer Attitudes Toward Rebates, May 2013 [TABLE]

83% of respondents said they like to find rebates when shopping in-store, and the same percentage said that a discount via rebate is attractive when shopping online.

Benefits Of Social Media Marketing To SMBs, January 2013 [CHART]

The greatest benefit of social media was increasing exposure, cited by 89% of respondents, while another 75% said it helped increase traffic.

B2B vs. B2C Social Media Marketing Channels, January 2013 [TABLE]

While YouTube was only the most important social platform for 4% of SMBs total, it is where the greatest percentage of businesses planned to make future investments.

Mary Meeker: State of the Internet, 2013 [PRESENTATION]

Mary Meeker’s latest edition of the annual Internet Trends report finds continued robust online growth.

Advertising Effectiveness For Prompting Social Interactions With Brands, May 2013 [CHART]

Respondents reported being most likely to notice brand-related social accounts in online banner ads (27.2%), but a relatively high number also notice them in TV (24.1%) and print (21.1%) ads.

Teen & Adult Social Networking Use, 2008-2012 [CHART]

Online teens’ use of social networking sites appears to have leveled out, but more are turning to Twitter.

Millennials' Preferred Purchase Methods By Select Product Categories, May 2013 [TABLE]

Webrooming (doing research online and then buying in-store) is actually a far more popular activity among Millennials than showrooming across several product categories.