Consumer Behavior
Best Sources For Marketing & Advertising, June 2013 [CHART]
Consumers were more likely than marketers to choose traditional media sources such as newspapers and TV as best for advertising (47% vs. 41%), and also more likely to see their family, friends and co-workers as influential (31% vs. 22%).
Read MoreCustomer Frustration With Companies' Online Communications, June 2013 [CHART]
80% consumers in the US & UK said that one of their top 2 frustrations about companies’ use of online communications was too many unwanted email messages.
Read MoreTablet vs. Smart Phone Website Visits For Select Industries, January 2013 [CHART]
Travel not only had the highest percentage of internet traffic coming from tablets at 11.2%, but it was also the only industry studied that actually saw more tablet traffic than smart phone traffic.
Read MoreAverage Global Hotel Website Pageviews/Visit by Device, Q4 2012 [CHART]
Tablet users spent much more time on hotel websites, viewing an average of 4.9 pages per visit in Q4 2012, approximately the same as PC users.
Read MoreGlobal Hotel Website Visits By Device, Q4 2012 [CHART]
Google predicted that US hotel searches would be up 24% in 2013 overall, but that includes a 68% uptick in searches from mobile devices against a 4% decrease in desktop queries.
Read MoreHow People Find Websites, 2011 vs. 2012 [CHART]
54% of respondents found websites through natural search results in 2012, up from 50% in 2011.
Read MoreWhy People Watch A Particular Television Show, June 2013 [CHART]
The proportion of study respondents who interact with TV-related content on social media on at least a weekly basis is triple those who do so on a daily basis (37% vs. 12%).
Read MoreAmerican Tablet Adoption Rates By Demographic, May 2013 [CHART]
Pew’s Internet & American Life Project found 34% of American adults reporting ownership of a tablet, almost double the 18% adoption rate it found in a survey fielded in April 2012.
Read MoreFather’s Day Spending, 2007-2013 [CHART]
Total US spending related to Father’s Day (Sunday, June 16, 2013) should reach almost $13.3 billion in 2013.
Read MoreDemographics Of Social Media Users By Network, October 2012 [TABLE]
Mobile will be the dominant platform to reach US millennials for the foreseeable future.
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