Consumer Behavior
Consumer Response To Brands' Crappy Mobile Presence, June 2013 [CHART]
About 9 in 10 Americans associate negative feelings with brands that have poorly performing mobile experiences.
Read MorePercentage Of Google Search Traffic By Position & Page, June 2013 [CHART]
The top position in Google search results enjoys 32.5% share of traffic, almost double the 17.6% afforded the next result.
Read MoreCustomer Satisfaction With Hospitality Industries, June 2013 [CHART]
Airlines have experienced a modest increase in customer satisfaction for the second year running, according to the American Customer Satisfaction Index.
Read MoreConsumer Attitudes Toward Restaurant Technology, October 2012 [CHART]
66% of consumers would be more likely to visit restaurants offering loyalty and rewards programs.
Read MoreDaily Deal Purchase Frequency, March 2013 [CHART]
38.2% of US internet users subscribed to at least one daily deal in March 2013, down from 45.3% in September 2011.
Read MoreCollege Students' Multitainment Activities, February 2013 [CHART]
The most popular activity students engaged in while watching TV was using Facebook or Twitter, at 63% of respondents.
Read MoreDaily Time Spent With Devices By US College Students, 2012 & 2013 [CHART]
Nearly seven out of 10 surveyed college students between the ages of 18 and 34 owned a smart phone in 2013, up 14 percentage points from 2012.
Read MoreCustomer Service Response Time Expectations By Channel, June 2013 [CHART]
When consumers have an issue with a company that needs to be resolved, a leading 92% say that it’s important that their problem is taken seriously.
Read MoreConsumer Attitudes Toward Online Tracking, June 2013 [CHART]
Internet users overwhelmingly disagree with the premise that they find online tracking to be harmless if it results in their being shown more relevant ads.
Read MoreTime Spent Watching Mobile Video, January – March 2013 [CHART]
It’s true that mobile video remains only a small fraction of total TV consumption, but smart phones and tablets are eating up a larger share of online video viewing.
Read More