Consumer Behavior
Attitudes Toward Pay-TV Subscriptions, June 2013 [TABLE]
Viewers stick with pay-TV or considering returning to a subscription because of an affinity for their favorite shows, while cost is a major driver of cord-cutting intent.
Read MoreTop Customer Experience Tools, June 2013 [CHART]
9 in 10 CMOs say they are personally responsible for the overall customer experience for their brand.
Read MoreMobile Coupons & In-Store Purchases – Parents & Millennials, June 2013 [CHART]
1 in 3 consumers have searched for a coupon on a mobile device, and slightly more than one-quarter have bought something in-store using a coupon they found on a mobile device.
Read MoreProducts LGBT Smart Phone Users Have Purchased On Mobile Device, May 2013 [TABLE]
15% of LGBT smartphone owners and the same percentage of tablet owners purchased hotels via their respective devices in the preceding three months.
Read MoreUS LGBT Mobile Travel Planners, May 2013 [TABLE]
Smart phone penetration among gay and lesbian web users reached record heights in 2012, at 91% and 82%, respectively.
Read MoreMillennials' TV Consumption By Gender, June 2013 [CHART]
Some Millennials are accessing TV content solely via broadband, and the majority of those don’t have any plans to return to pay-TV.
Read MoreAmerican Adults' Website Discovery Sources, June 2013 [CHART]
Online adults in the US are more likely to discover websites via natural search engine results than through any other means, reports Forrester Research.
Read MoreMillennial Moms' Influence Over Purchase Decisions, June 2013 [CHART]
Millennial mothers share information about a range of products or services with others, and are more likely than the average mother to like, recommend, re-tweet or re-pin products or services online.
Read MoreHispanic Smart Phone Adoption & Video Viewing, June 2013 [CHART]
Hispanic households are more likely the average American household to own at least a single smart phone and they’re also more likely to be found watching video on their smart phones.
Read MoreReal-Time Personalization By Channel & Performance, 2013 [CHART]
Marketers are devoting more time and energy to monitoring real-time conversations in social media and then rapidly developing creative to take advantage of those discussions.
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