Consumer Behavior
US Cord Cutters vs Netflix Streaming Subscribers By Age, June 2013 [CHART]
Nearly three-quarters of Netflix subscribers in the US still kept their cable, satellite or telecom pay TV subscriptions.
Read MoreTop Considerations When Choosing Brands By Gender, July 2013 [CHART]
Only about one-third of women agree that “all brands are pretty much the same,” compared to 37% of men.
Read MoreBiggest Business Risks In 2013 According To Global Execs [CHART]
Loss of customers comes in as the second-most prioritized risk, closely behind high taxation.
Read MoreMost Buzzworthy Brands, H1 2013 [CHART]
Close behind Ford’s leading Buzz score of 31 were Amazon (29.9) and Subway (29.8).
Read MoreUS Hispanics' Mobile Activities During Travel, April 2013 [TABLE]
25% or more of US Hispanics said they sought places to eat, stay, shop and entertain themselves while they were on trips.
Read MoreHispanics' Pre-Travel Mobile Activities, April 2013 [CHART]
eMarketer estimates that 25.6 million Hispanics—46.9% of this demographic group—will be using smartphones by the end of 2013.
Read MoreWhere Americans Use Their Smart Phones, July 2013 [TABLE]
72% of smart phone owners are within 5 feet of their devices the majority of the time.
Read MoreSocial Media Fatigue, July 2013 [TABLE]
52% of social network users have either taken or considered taking a “vacation” from one or more social networks in the past year, and 24% plan to stop using or take a break from one this year.
Read MoreInterest In TVCommerce, May 2013 [CHART]
Of interested TV shoppers, 82% said they could see themselves purchasing products featured in a TV program.
Read MoreAmericans Who Would Shop Via TV, May 2013 [CHART]
More than two-thirds of Americans said they were interested in using their TVs for shopping.
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