Consumer Behavior Archives - Page 359 of 547

Americans' Small-Ticket Cutbacks, November 2012 vs. June 2013 [CHART]

More Americans are saving money by cutting out small-ticket expenses ranging from print subscriptions to cable TV services.

Reasons People Use Brand Apps Regularly, July 2013 [CHART]

On average, 51% of people regularly use brand apps to keep informed about the brand, product, store or company (43%) and to get discounts and coupons (41%).

Most Common Tablet Activities By Age, July 2013 [CHART]

While young (18-29), middle-aged (30-49) and and older (50-64) tablet users display strikingly similar levels of use of their devices, they sometimes differ when it comes to their preferred activities.

Social Media Influence Over Female Fashionistas & Social Shoppers, July 2013 [CHART]

Blogs and message boards are fashionistas’ most influential social property when making buying decisions.

Coupon Users By Source & Age, July 2013 [CHART]

Younger coupon users are more likely than their older counterparts to obtain coupons through social and mobile channels.

Top Analytics Tools Companies Pay For Worldwide, 2012 & 2013 [TABLE]

Fewer marketers were interested in customer survey data and third-party market research.

Types Of Data Analyzed By Companies Worldwide, 2012 & 2013 [TABLE]

The importance of cross-channel activity keeps rising, with nearly three-quarters of companies worldwide analyzing interactions between different online channels.

Top Social Sharing Channels By Industry, Q2 2013 [TABLE]

Gigya, a social login application platform, found in Q2 2013 that Facebook dominated social sharing overall for nearly all industries.

Top Social Sharing Channels By iPhone vs iPad, June 2013 [TABLE]

iPhone users drove the greatest percentage of sharing, with 12.4% of users sharing online content on the Apple phone.

Desktop vs. Mobile Content Sharing Channels, June 2013 [TABLE]

Consumers were nearly twice as likely to click and share content through mobile devices, as compared with the desktop.