Consumer Behavior
Web Page Ad Clutter, H1 2013 [CHART]
More than 8 in 10 American adults believe that online ads are detrimental to their experience always (16%) or some of the time (66%) some of the time.
Read MoreMillennials’ Top Sources For Coupons & Deals, September 2013 [CHART]
Millennials (18-34) – those digitally-obsessed individuals – say that they most often get their savings from newspapers, with 51% indicating this to be the case.
Read MoreLGBT Advertising Interaction Behavior By Gender, June 2013 [TABLE]
About four out of 10 gays, lesbians and bisexual men and women had “liked” a business on Facebook.
Read MoreMedia Consumption Of LGBT Americans, June 2013 [TABLE]
The most common activity among the men and women polled was visiting LGBT sites and blogs, at 67% of gays and 58% of lesbians.
Read MoreLocation-Based Services Demographics, May 2013 [CHART]
12% of smart phone owners use services such as Foursquare to “check in” to certain locations or to share their locations with their friends.
Read MoreUS College Student Demographics [CHART]
After growing by 3.2 million between 2006 and 2011, the number of Americans enrolled in college (undergraduate and graduate) fell by almost half-a-million last year.
Read MoreMobile Video Ad Views By OS, Q2 2013 [CHART]
During the second quarter of the year, 17.5% of US rights-managed online video views occurred on a mobile phone (13.2%) or tablet (4.3%), almost double the 9.2% from Q2 2012.
Read MoreTelevision & Movie Streaming Audiences By Generation, September 2013 [CHART]
51% of Americans aged 13-54 now watch TV programs or movies using streaming video at least once a week
Read MoreVideo On-Demand & TV Viewers By Age, September 2013 [CHART]
Video-on-demand (VOD) users tend to be younger than traditional TV users and more likely to live in families with kids.
Read MoreTraditional TV vs. Online Video Consumption Among Millennials, Q1 2011 – Q2 2013 [CHART]
While TV and online video consumption are no doubt linked, looking only at their isolated trends can prove misleading, masking what continues to be a vast gap in consumption.
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