Consumer Behavior
Finance/Banking Services US Internet Users Have Signed Up For By Age, June 2013 [TABLE]
Bank websites are the top method for managing personal finances, particularly among those who own smart phones.
Read MoreSocial Media Activities Performed While Watching TV, 2013 [TABLE]
15% to 17% of TV viewers engaged in real-time socializing about the television shows they were watching.
Read MoreSocial TV Behavior Of American TV Viewers, 2013 [TABLE]
A majority of social media users, tablet owners and smart phone users have used social networks while watching television.
Read MoreMost Valuable Data Elements For Lead Generation, May 2013 [TABLE]
The most valuable piece of lead gen data, according to respondents, was information on the purchasing time horizon of a prospect, with more than half of respondents saying this was extremely valuable.
Read MoreAmerican Moms' Smart Phone Activities, August 2013 [TABLE]
Mothers’ phones are always at hand while shopping in stores, watching TV, in the car, in bed and in the kitchen.
Read MoreAmerican Smart Phone Moms, 2011-2013 [CHART]
In the past year alone, the number of US mothers using smart phones increased nearly 34%.
Read MoreConsumer Attitudes Toward Brand Connections, October 2013 [TABLE]
Brands are failing to perform in the areas consumers deem most important to building and maintaining connections with them.
Read MoreCMOs Feel Unprepared For Big Data & Social Media, October 2013 [CHART]
82% of CMOs feel underprepared for the “data explosion.”
Read MoreMost Popular TV Shows By On- & Offline Buzz, September 23-29, 2013 [TABLE]
The number of tweets about TV grew by 38% year-over-year in Q2 to reach 263 million, while the number of authors tweeting about TV grew by 24% to 19 million.
Read MoreMobile Retail Growth, October 2013 [TABLE]
Retail grew by 49% year-over-year in June as a content category on smartphones, trailing only beauty and fashion, home and lifestyle, and instant messaging services.
Read More