Consumer Behavior
Content Marketing Measurement [INFOGRAPHIC]
This infographic by BrandPoint illustrates how to measure content marketing efforts.
Read MoreSocial Media Shopping Trends, November 2013 [TABLE]
Facebook drove easily the most social shopping sessions, at 4.31 million.
Read MoreWeb Form Best Practices [INFOGRAPHIC]
This infographic from SingleHop illustrates web form design best practices.
Read MoreWord-of-Mouth Marketing Effectiveness & Obstacles, November 2013 [TABLE]
Some 64% of marketing executives believe that word-of-mouth (W-O-M) marketing is more effective than traditional marketing.
Read MoreMillennials & Traditional TV, Q3 2012 vs Q3 2013 [CHART]
Millennials (18-34) who don’t subscribe to pay-TV appear to be increasingly relying on over-the-air (OTA) options as their main source of TV programming.
Read MoreHow Smart Phone Owners Planned To Use Devices To Shop On Black Friday, October 2013 [CHART]
Nearly half of smart phone owners planned on getting coupons or other discounts via their devices to shop on Black Friday.
Read MoreFive Least Courteous States In The Union [MAP]
The least-courteous states, in order: Wisconsin, which took first place, Massachusetts, Indiana, Tennessee and Ohio. The MOST courteous…?
Read MoreTop Five Pottymouthiest States In The Union [MAP]
People in Ohio cursed the most as compared to every other state in the Union: They swore in one out of about every 150 phone conversations.
Read MoreExpected Benefits Of Participating In Small Business Saturday, November 2013 [CHART]
More than 3 in 4 small businesses who have participated in Small Business Saturday in the past plan to do so again this year.
Read MoreMobile Ads & CPG Purchase Decisions, November 2013 [CHART]
Almost half of mobile users say they’ve tried a new CPG product or brand as the result of having seen a mobile ad.
Read More