Consumer Behavior
mCommerce Spending Amounts, December 2013 [CHART]
65% of mobile media users across 13 developing and developed markets have used their device to purchase goods or services.
Read MoreOn-Demand Video Services Penetration, December 2013 [CHART]
7 in 10 TV households in the US have a DVR, subscribe to Netflix, or use Video-on-demand (VOD) from a cable or telco provider.
Read MorePerformance Of CPG Mobile Ads By Distance To Store, Q3 2013 [CHART]
The performance of CPG ads targeted toward people near or in a store did best at middle distances, between 1 and 5 miles.
Read MorePerformance Of Auto Industry Geotargeted Mobile Video Ads By Distance To Dealer, Q2 2012-Q3 2013 [CHART]
Geotargeted ads for dealers within 15 miles of the mobile device being served tended to do significantly better than those served to users farther away.
Read MoreMobile Offers Most Likely To Trigger Consumer Action, December 2013 [CHART]
4 in 10 respondents to a recent survey from GE Capital Retail Bank indicated that they would shop more at a retailer if it delivered them offers via mobile.
Read MoreSocial Engagement With Brands, December 2013 [TABLE]
Almost 1 in 5 consumers claim to have discovered a product through Pinterest, while YouTube videos have influenced a purchase at least once for 53% of respondents.
Read MoreMedia Users By Age & Channel, December 2013 [CHART]
More than 9 in 10 Americans listen to radio on a weekly basis, with those figures highest among Hispanics (94%) and African-Americans (92%).
Read MoreTop Global Brands By Customer Satisfaction, December 2013 [CHART]
The average customer satisfaction with the top brands is 80 on a 100-point scale, with 68 of the brands scoring an 80 or above, considered by ForeSee to be the threshold of excellence.
Read MoreApp User Retention Rate By Notification Opt-In, December 2013 [CHART]
On average, mobile application users who have opted in to push messages have a long-term retention rate that is 92% higher than those who have opted out of the messages.
Read MoreUS Mothers' Smart Phone Activities, 2011 & 2013 [TABLE]
Escapism (39%), social (23%), and shopping (12%) were the most popular functions among mothers glued to their mobiles.
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