Consumer Behavior
Email Lifecycle Marketing Campaigns Success Ratings, January 2014 [CHART]
68% of respondents to the survey say that email marketing is core to their business; by comparison, 46% say the same about social.
Read MoreConsumer Electronics Owned By Americans, January 2014 [TABLE]
Of the 12 consumer electronics devices identified, 9 see penetration rates of 67% or higher among Super Tech Adopters.
Read MoreCustomer Satisfaction With Health Insurance Carriers, 2012 vs 2013 [CHART]
In its latest customer satisfaction ratings, the ACSI revealed that the index score for the health insurance industry at-large was 73, up a point from 2012.
Read MoreTop Influences Over Holiday Shopping, January 2014 [CHART]
48% said online ratings and reviews frequently or always influenced their online purchases, and 37% said the same about their in-store purchases.
Read MoreGlobal Over-the-Top Online Enabled Device Shipments, 2013 & 2017 [CHART]
Shipments of over-the-top (OTT) devices reached an estimated 1.67 billion worldwide in 2013.
Read MoreGlobal Mobile Banner Ad Interaction Rates, 2013 [TABLE]
Mobile expandable banners had greater success in engaging customers than polite banners across almost all verticals.
Read MoreHow Customers Interact With Top Retailers, January 2014 [CHART]
Consumers were more likely to have viewed a company’s catalog (17%) than to have interacted with the company via social media (3%).
Read MoreBlack & White Social Network & Twitter Adoption, January 2014 [CHART]
22% of online blacks use Twitter, compared to 16% of online whites.
Read MoreTop Business Challenges According To Senior Execs By Industry, June 2013 [TABLE]
70% of retail executives and 65% of technology leaders saw obstacles in leveraging consumer data.
Read MoreChallenges For Which Senior Business Excecs Believe They Are Unprepared, June 2013 [CHART]
20% of respondents named large-scale transformation as the top challenge for which firms were unprepared, while 19% cited openness to innovation.
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