Consumer Behavior
Podcast Listeners’ Response To Podcast Ads
Data from Nielsen explores how marketers in the auto industry, which has been hit particularly hard by the COVID-19 pandemic’s closure of plants and supply chains, could leverage an engaged audience of podcast listeners.
Read MoreCornavirus Purchase Decisions By Income
Morning Consult polling in June found many US adults deferring big purchases. Still, others went ahead and bought.
Read MoreMost People Will Keep Their Digital Subscriptions Post-Pandemic
35% of Americans accessed a free trial or activated a new subscription for a music, news, fitness or online learning service.
Read MoreApple TV+ Viewers, 2020-2024
eMarketer estimates there will be 18.8 million Apple TV+ viewers by the end of 2020.
Read MoreCable Cord Cutters, 2019-2024
By the end of this year, 31.2 million US households will have cut the cable TV cord in aggregate. And 6.6 million households will cancel their pay TV subscriptions.
Read MoreQR Codes
Remember when QR Codes were all the rage? They appear to be making a pandemic-fueled comeback.
Read MoreAppeal Of Post-Purchase Brand Emails
More than half of consumers always (20%) or usually (33%) open emails from brands they use.
Read More2020 Consumer Holiday Shopping Plans
BlackFriday.com and SurveyGizmo surveyed 1,000 American consumers who planned to shop between September and Cyber Monday about their holiday shopping plans.
Read MoreDisney+ Subscribers
The number of Disney+ viewers has blown past that of Apple TV+ (18.8 million), which is impressive given that both services launched in November 2019.
Read MorePandemic Increases Consumer Time With VR
With access to real-world destinations limited during the COVID-19 pandemic, consumers are spending more time escaping into virtual reality.
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