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Consumer Behavior

Top Sources Of Information People Seeking New Exhibitions, February 2014 [CHART]

New attendees to exhibitions are more likely than the average attendee to be executives and decision-makers.

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Top Reasons People Are Concerned About Online Privacy [CHART]

The TRUSTe findings suggested that even post-Snowden, internet users were more concerned about commercial usage of their data than they were about government monitoring.

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Frequency With Which American Internet Users Worry About Online Privacy, December 2013 [CHART]

92% of US internet users reported worrying about their privacy online, up slightly from 89% in January 2013.

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Global Digital Travel Sales Share By Country, 2012-2017 [TABLE]

Only four markets will see travel increase its share of B2C eCommerce between 2012 and 2017: Italy, Brazil, Finland and South Korea.

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Global Digital Travel Sales By Country, 2012-2017 [TABLE]

Consumers across the world are becoming more comfortable making purchases on the internet, and digital travel sales are beginning to mature on a global basis.

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Impact On Digital Marketing Of Consumers' Increasing Mobile Use, February 2014 [CHART]

The increased use of mobile by consumers is having a highly significant impact on a variety of digital marketing efforts, say company marketers.

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Mobile Payments' Share Of Global Payment Transactions, February 2014 [CHART]

The share of payment transactions taking place on a smartphone or tablet grew to 19.5% in December 2013, rising from 17.5% in August, and up 55% year-over-year from 12.6% the prior December.

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Millennial Moms’ Shopping Attitudes & Behaviors, February 2014 [TABLE]

2 in 3 Millennial mothers (aged 18-29 with kids under the age of 18) have made a purchase online in the past 12 months, most commonly clothing or accessories (40%), books (28%) and toys or games (23%).

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Primetime TV Viewers' Pay-TV Subscription Trends, February 2014 [CHART]

Some 64% of American prime-time TV viewers aged 18-49 claim to be Cord-Lovers, having maintained or added to their current level of cable/satellite subscription during the past 6 months.

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Reasons People Post Negative Reviews, January 2014 [CHART]

Among those who had left a bad review, the main motivation was to warn off other consumers about a poor product or experience.

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