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Consumer Behavior

US Mobile Travel Bookings, 2012 & 2015 [CHART]

While US mobile travel bookings sat at $6.15 billion in 2012, PhoCusWright forecast this would rise to $39.50 billion by 2015.

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North Americans' Tablet Web Use By Hour, February 2014 [CHART]

Chitika has taken a look at how tablet usage – in this case web browsing only, not applications – fluctuates during a typical day.

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Brand Response Times To Social Media Complaints, February 2014 [CHART]

About 6 in 10 brands receive customer complaints via social media occasionally, while close to 1 in 6 receive them Somewhat (10.9%) or Very (4.9%) often.

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Will Olympics Viewers & Branding, February 2014 [TABLE]

Winter Olympics viewers are quite receptive to branded messaging on TV.

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Happy eCommerce Customers [INFOGRAPHIC]

This infographic by Yovigo illustrates what makes eCommerce customers happy.

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Consumers' Interest In Sharing Brand Information, February 2014 [CHART]

Only 47% of North American consumers last year agreed that they like to pass on interesting things they see or hear about brands, with that figure having steadily fallen over the past few years, from 66% in 2010.

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Monthly Time Spent On Social Networks, July 2013 [TABLE]

Among smartphone app users in July 2013, Instagram users were spending more time per person per month on the platform (3 hours and 40 minutes) than Twitter users (3 hours and 7 minutes).

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SMBs Use Of Social Media, February 2014 [TABLE]

8 in 10 SMBs currently use social for their business, with the vast majority – 94% – of those doing so for their marketing needs.

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USA Today 2014 Super Bowl Ad Ratings [INFOGRAPHIC]

This infographic by USA Today illustrates the top commercials for the 2014 Super Bowl and their return on investment.

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Global Traveler, 2014 [INFOGRAPHIC]

This infographic from LastRoom paints a picture of the behavior of the global traveler of 2014.

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