Consumer Behavior
Websites Millennials Use Frequently, November 2013 [TABLE]
Nearly three-quarters of 14- to 18-year-olds in the US said they used YouTube Frequently, compared with 60% who said the same for Facebook.
Read MoreAttitudes Toward Brand Advertising During The Winter Olympics [CHART]
A June 2013 study by Experian Marketing Services found that Olympic TV viewers in the US would likely notice brands’ ads while watching.
Read MoreOlympics Media Consumption [CHART]
Just over one-third of respondents said they would follow the Olympics coverage on the internet.
Read MoreWhatsapp [INFOGRAPHIC]
This infographic by Woodpeck3r illustrates the path Whatsapp took to its acquisition by Facebook.
Read More6 Types Of Twitter Conversations [INFOGRAPHIC]
A new report from the Pew Research Center, in association with the Social Media Research Foundation, provides an aerial view of Twitter conversations.
Read MoreMobile Web Users Primary Ways Of Surfing The Web, February 2014 [CHART]
6 in 10 mobile internet users from 14 key markets around the world say they typically go online to surf the web mostly (37%) or exclusively (23%) from their mobile phone.
Read MorePeople Who Are Engaged With Brands On Social Networks, December 2013 [TABLE]
Interaction rates for Instagram posts made by the 249 prestige brands studied were some 15 times higher than those on Facebook.
Read MoreMost Essential Mobile Tactics For Engagement, February 2014 [CHART]
Mobile applications emerge as the clear winner; they’re not only used by the most respondents (81%), but are considered an essential channel by the largest proportion (38%).
Read More7 Types Of American Smart Phone Users [TABLE]
Experian Marketing Services has released a report segmenting US smartphone owners into 7 groups.
Read MoreTopics Upon Which People Share Their Opinions Online, February 2014 [CHART]
Mobile phones lead the pack, with 27% of respondents (aged 16-64) professing to have posted an opinion about them online during the month prior to the survey.
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