Consumer Behavior
Influence Over Smart Phone Shoppers' Purchase Decisions, March 2014 [CHART]
Half of the smartphone owners surveyed claiming that search result listings influence their purchase decisions, with ratings and reviews (42%) also a strong factor.
Read MoreTwitter Ads Outperform Facebook Ads [VIDEO]
Facebook impressions exceed those of Twitter by so much that Facebook consistently delivers more clicks despite offering a much lower CTR on average.
Read MoreAmericans' Paid News Subscriptions, February 2014 [CHART]
Just one-quarter of US consumers said that they currently paid for at least one news subscription.
Read MorePreferred News App Content, Smart Phone vs Tablet, December 2013 [CHART]
Getting breaking news via smartphone apps was far more popular than on tablets, likely due to the former being more portable.
Read MoreMost Important News Category For Mobile News App Users, December 2013 [CHART]
42% of US mobile news app users said that breaking news was the most important news app category.
Read MoreFacebook's Global Social Commerce By Category, November 2013 [CHART]
Nearly all photography-related social commerce orders came from the network, and 94% of sports and recreation as well as pet supplies did, too.
Read MoreGlobal Average Order Value By Social Media Site, Q3 2013 [CHART]
Facebook drove nearly two-thirds of social media visits to Shopify-operated stores and claimed about 85% of all orders from social media—a year-over-year increase of 129%.
Read MoreUS Consumers’ Biggest Purchase Influencers, April 2014 [CHART]
Word-of-mouth emerges as most influential, with TV ads leading the way among paid media.
Read MoreSocial Media Post-Click Engagement Rankings [TABLE]
StumbleUpon referred more traffic to publishers than a host of other popular social sites (such as YouTube and LinkedIn), combined.
Read MoreLong-Form Video Share Of Time Watched By Device, Q4 2013 [CHART]
The majority of mobile video viewing time in Q4 2013 was spent with content at least a half-hour in length.
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