Consumer Behavior Archives - Page 254 of 547

National Discretionary Spending Estimates, April 2014 [CHART]

Together, African-Americans (9%) and Hispanics (11.3%) combined to account for one-fifth of national discretionary spending during the Fall of 2013.

Online Video Ad Views, December 2011 – February 2014 [CHART]

Despite online video ad views (desktop/notebook only) falling during the first couple of months of the year, the February total (24.6 billion) remains significantly above the year-earlier period (9.9 billion).

Challenges Of Real-Time Social Engagement For UK Marketers, February 2014 [CHART]

Just one-third of UK marketers found that real-time social media engagement was useful for increasing customer retention and loyalty.

Benefits of Real-Time Social Engagement To UK Marketers, February 2014 [CHART]

Increased audience engagement was the top benefit of real-time social engagement, cited by 76% of respondents. Increased customer satisfaction ranked second, at 58%.

US Retail Sales By Channel, 2012-2017 [TABLE]

In 2013, retail represented 27.0% of nominal US gross domestic product (GDP), up from 26.8% in 2012.

US Retail Sales, 2012-2018 [CHART]

Total retail sales in the US topped $4.53 trillion in 2013, and ecommerce accounted for a significant portion of that growth, up 16.9% in 2013.

Content Sharing Trends On Mobile & Desktop, Q1 2014 [CHART]

Some 52% of social sharing actions – sharing of website content such as articles, photos and videos via social networks – occurred on a mobile device during the first quarter of this year.

North America’s 10 Most Valuable Retail Brands, 2014 [CHART]

Walmart is not only North America’s most valuable brand, it’s the world’s.

Email Open & Click Rate Trends, Q4 2009-Q4 2013 [CHART]

Open rates have been trending up, while click rates are moving in the opposite direction.

State Of Native Advertising, 2014 [INFOGRAPHIC]

Copyblogger solicited 2,088 people for their opinions on native advertising for this infographic.