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Consumer Behavior

Why People Prefer Small Businesses vs. Large Companies, April 2014 [CHART]

US consumers are choosing small businesses because of the personalized experiences they provide compared with larger businesses.

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Most-Shared Facebook Post Content Types, March 2014 [CHART]

Because of their overwhelming Facebook presence, photos shared on the social network were the most popular by far.

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Photos The Most Popular Content Type Posted On Facebook Pages, January 2014 [CHART]

Links ranked the second most popular content type posted to Facebook Pages, with 30% of posts.

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Primary Type Of Content Posted By Facebook Pages, March 2014 [CHART]

Photos were the most common content posted by Facebook pages, accounting for 75% of posts worldwide.

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Smart Phone User Penetration In Western Europe By Country, 2012-2017 [TABLE]

The number of people in Italy owning at least one smartphone will reach an estimated 25.8 million this year.

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Italian Mobile Social Media Activities, November 2013 [CHART]

eMarketer estimates that 41.8% of the Italian population will have a smartphone in 2014—well below the regional average of 47.0%—and a similar gap will persist through 2017.

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Italian Multitainment Activities, November 2013 [CHART]

Almost half (46.3%) of Italian smart phone users who used their phone for any activity related to a TV program said they visited social networks.

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American's Interest In Owning Futuristic Technologies [TABLE]

A total of 19% of Americans would like to own a travel-related invention of some kind.

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Americans' Most Favorable Toward Driverless Cars [CHART]

Americans are most interested in riding in a driverless car: 48% would like to do this if given the opportunity, while 50% say this is something they would not want to do.

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Americans' Attitudes Toward Near-Term Technological Changes [CHART]

Public attitudes towards ubiquitous wearable or implanted computing devices are the most positive, or more accurately, the least negative.

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