Consumer Behavior
Facebook Brand Posts Engagement By Day Of The Week, Q1 2014 [CHART]
Friday boasted the largest share (15.7%) of Facebook brand post impressions during Q1, as well as the highest engagement rate (3.3%) and share of brand post video plays (24.7%).
Read MoreTop Marketing Concerns For Small Businesses & Nonprofits, April 2014 [CHART]
Their top-stated concerns are making their marketing dollars go further and selecting the best campaigns to run.
Read MoreMobile Behavior Of UK Tablet Owners By Demographic, November 2013 [TABLE]
Of the 20 million mobile gamers in the UK, almost half were female.
Read MoreDemographic Profile Of UK Mobile Gamers, September 2013 [CHART]
One is as likely to find UK women playing casual games on mobile devices, an activity that has long been considered a predominantly male pastime.
Read MoreUS Teens' Restaurant Preferences, April 2014 [CHART]
Teens in general tend to have limited budgets. As a result, quick-service restaurants were their dining locations of choice (43% of respondents).
Read MoreUS Teen Spending By Category, April 2014 [CHART]
Piper Jaffray found that food grabbed the most dollars from this young demographic, beating out clothing for the first time in the history of the survey.
Read MoreGrowth Of Average Daily Time Spent With Major Media, 2011-2014 [TABLE]
US advertisers are only expected to spend 10 cents per US adult per hour spent on digital media this year—and just 7 cents on mobile—compared with nearly $1 on print ads.
Read MoreOnline Marketing Budget Projections, April 2014 [CHART]
One-quarter of global client marketers this year planning to reallocate existing budgets into digital, down from 39% last year.
Read MoreCord-Cutting Intentions, April 2014 [CHART]
Pay-TV households who stream TV series are actually less likely to cancel their pay-TV subscriptions than those who don’t stream.
Read MoreAmericans' Daily Consumption Of Major Media, 2010-2014 [CHART]
TV remains the single most-consumed medium, averaging 4 hours and 28 minutes per day, though that figure varies widely by age group.
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